An affiliate marketing program is a marketing
tool effective on the Internet whereby advertisers get help
from other organisations to spread the word about their company
and herein to make more business through the sale of products.
Individuals can carry out their advertising in the form of
text and e-mail links, banner advertising and reviews written
and displayed about a particular company. The organisation
providing this aid to individuals are known as the affiliate
and are compensated for their services rendered through commision
paid by individuals involved for every referral or sale they
get as a result of this advertising.
Affiliates come in two major forms namely, the individual
agency or network advertising agency. The more popular agency
type is that of the larger network advertising agency who
deals with hundreds of thousands of advertisers everyday and
will choose from these the advertisers with whom they will
eventually conduct business. Individual advertising agencies
can be difficult to get hold of but it is possible in the
end for them to offer better quality services than the bigger
agencies because they are able to offer advertisers outstanding
support with lower financial commitment. An individual agency
can often build a steadier flow of income than network agencies
who have advertisers flocking to them on a daily basis.
A similar service to that of affiliate marketing offered
by Intoweb is link exchange. This is an activity peformed
to place links to our websites on similar websites with whom
we then link in return.
To elaborate on the service offered by the affiliate whereby
they write and publish a review about a particular company
as an online business solution, a similar activity based on
the same review principle is the creation of press releases.
The Benefits of Press Releases as an Internet Business
Press releases are written and published by a company or
their affiliates and contain information about a company.
Press releases are written in order to promote a constructed
image of a company to consumers who read these articles. Press
releases can be submitted to specialised websites who are
known for publishing press releases. A few of the more better
known press release distributors are PRWeb Direct, PRNewsWire
and MarketWire. The benefits of press releases are numerous
and so to name a few they include:
- Credibility: through connections with distributors who
are renowned for their high standard in news and press releases,
a company will immediately obtain a credible image in the
eyes of the consumers who read their article, depending
on whether a positive image is reflected or not.
- Continous Promotion: distributors of press releases generally
keep and archive the press releases they publish. Relevant
companies furthermore enjoy continous promotion as search
engines can pick up on these press releases and add to company
promotion and popularity through high search engine rankings.
- Press Releases as Additional Website Content: extra pages
on a website can be created being specifically devoted to
press releases written and published press. A good impression
will hereby be created for clients and visitors and it offers
the added bonus of more information for search engines to
pick up on.
- Quick Coverage: the majority of press releases will be
published within a 24 hour duration. This is because news
distributors know that information is all about currency
in order to achieve the big impact desired.
Link Exchange with Reciprocal Links
As mentioned above, Intoweb provides the service of link
exchange through reciprocal links placed on websites with
similar content. This is a great way to get more visitors
to your website. Our search engine optimisation team carries
out activities in link exchange for the reason that results
achieved reflect vistor activity to specific websites. Seach
engines are prone to rank a website higher if there are links
on other sites directing them to this website.
A number of steps need to be taken by a company before they
can enjoy the benefits of link exchange or in fact even link
to another site. What needs to be taken into consideration
is firstly the tone of your request to those with whom you
would like to link. Spelling and grammar is essential as the
way you present yourself in your e-mail request will be an
indication of the quality of your site. Before a request is
even sent out, a website needs to be fully completed as no
link exchange will take place with a half-finished website.
One should always take time to visit a possible website to
link to as content familiarity is important to identify whether
the two websites are similar in theme. Many companies are
hesitant when it comes to link exchange and the best way to
encourage them to link to your site is by placing a link on
your website first.
Visit the Contact Page for further information regarding
our services in link exchange.
Marketing and promotions is an essential activity in which
businesses must invest their time and capital in order to
become a success in their industry and among targeted consumer
markets. Intoweb can help your business with the implementation
of the best marketing and promotion strategy which will ultimately
boost your company image and hence profitability. For more
information on how we can help you please Contact Us