A browser can be defined as a software program used to view
and interact with various types of Internet resources available
on the World Wide Web. Two common examples of web browers
are Internet Explorer and Netscape. Therefore, browser behaviour
analysis in concerned with understanding consumer behaviour
within the context of a website.
Most websites are created with the end-user in mind and therefore
the objective is driving SEO to your website by having
dynamic high value content; which is compelling, interesting,
appropriate and immediately usable information. By giving
visitors access to useful information, they will keep coming
back for more from you as this can simplify their lives in
terms of retrieving information about your business and products.
Intoweb knows that in order to maintain and increase website
SEO, offline and online mechanisms need to be taken advantage
of in order to attract more visitors.
The benefits of performing browser behaviour analysis therefore
- Critical Business Information: businesses
can now achieve and sustain market leadership through the
examination of important ROI components including site performance,
usage trends, content and product placement, audience circulation,
visitor loyalty, search engine performance, and visitor
- Accurate Browser-Based Measurement: the
focus nowadays is on measuring user's behaviour at the browser
rather than at the web server. With this browser-based solution,
one can avoid problems with server-based measurement such
as under-counting and misrepresentation of the true unique
audience due to firewalls and caching.
- Independent Third Party Measurement Data:
this data can serve both as the building blocks for online
business strategies and as key performance indicators, contributing
to wider business objectives.
- Immediately Accessible Online Data: information
can be collated and made avialable via a web interface in
near real-time with no need for software or hardware investments
in order to gain access.
In order to better understand consumer behaviour in the context
of your website, the following can be performed as part of
the process of browser behaviour analysis:
- Site Census: this is done to ensure visitor
interaction leads to the planned results. Processes are
monitored as vital to the success and growth of an online
business and analysis is delivered via constructed reporting
modules. Demographic information is obtained through this.
- Advertisement Intelligence: the best
performing advertisements should be identified. All advert
campaigns are measurable, including traditional online advertising
units, subscription applications, and registration invitations.
- Demographic Assessment: this assessment
provides an unparalled understanding of who exactly the
- Research and Consulting: Custom research
methodologies and the latest technologies are used to generate
quality insight into the behaviour, attitudes and perceptions
of online businesses. By performing this, the power of decision-making
Interenet User Behaviour
User behaviour can be divided into two categories namely
direct and indirect behaviour. Direct behaviour can be defined
as user actions which directly show user interest in the content
of a website for example printing a specific webpage. Indirect
behaviour shows a lack of interest and is determined in such
actions as the closing of a browser window. By detecting and
learning patterns of user behaviour, individual browsing habits
can be used to perform automatic page evaluation and hence
preferential page prediction and selection.
The browsing behaviour of relative users can be used to
automatically display and evaluate the web pages in which
they show interest. A user profile can as a consequence be
built to assist in everyday user browsing tasks and which
adapts to the daily interests of these users.
Understanding the targeted user is essential for the success
of an online business. The emphasis on the user of a website
is consequently clear and so a number of techniques and software
available for utilisation in the process of ultimate website
success through user satisfaction.
How Intoweb Can Help:
Intoweb is a specialised IT company with in-depth knowledge
gained from years of experience practising in this industry.
We therefore know the best ways to promote a business over
the Internet through the use of websites and the application
online tools such as e-mail, autoresponder services and advertising
campaigns; all with the main purpose of driving more visitors
to a website. Intoweb can help your online business in the
To obtain information about Intoweb and how we can specifically
help your company with browser behaviour analysis and other
specialised website creation services Contact Us
- Intoweb focuses not just on clicking, scrolling, navigation,
or the duration of visit alone, but will integrate these
elements so as to recognise and evaluate the user response
to a given webpage, and from this apply possible website
improvements for better overall success.
- We aim to build a behavioural interaction database for
each client which matches user actions with pre-established
patterns, received from that user, thus giving us some idea
of the interest or lack of interest in a particular website.
With this understanding of which pages most interest users
we can create pages which will attract and interest users,
keeping them coming back for more.
- By formulating a clearer picture of each of our clients
specific targeted customer, we can provide higher levels
of customer satisfaction among website visitors, including
increased SEO, by giving these customers what they have
been searching for.
- Intoweb is determined to apply data gained from browser
behaviour analysis so as to drive sales and increase the
company revenue of all our clients.
- Only the best and most up-to-date technology is used.
Browser-based tagging technology is implemented for the
optimisation of data collection in order to capture every
- Other related services we perform include website analysis,
keyword measurement, newsletter and email conversion tracking,
and user assessment.