Statistics can be defined as the mathematical science pertaining
to collection, analysis, interpretation, and presentation
of data which can be transformed into useful information and
later into applicable knowledge. Statistical analysis is therefore
a way of using mathematical formulas to make predictions.
Or, in other words, it is a process based on analysing collected
data for the purposes of summarising information to make it
more usable and for making generalisations about a particular
subject namely a website in this case. The decision making
process under uncertainty is thus largely based on the application
of statistical data analysis for probabilistic risk assessment
The crucial link identified today between good decision making
and success is becoming more and more important in the competitive
environment of the business world. For this reason, businesses
are turning towards statistical analysis in order to guide
their decisions. Statistical analysis provides information
with the capability to improve overall business processes,
help retain valued customers, and drive revenues and further
Statistical analysis is greatly concerned with data mining.
Data is known to be crude information and not knowledge by
itself, Statistical analysis therefore follows the sequence
from data to knowledge from data data to information, from
information to facts, and finally, from facts to knowledge.
By carrying out data analysis businesses are as such given
the ability to get easy access to data from any source, perform
data management, carry out statistical analysis and present
findings in a variety of reports and graphs in order to make
adequate business decisions; all within a single, managed
environment. It is thus an analytic process designed to expose
data in search of consistent patterns of variables and validation
of the findings by applying the detected patterns to new subsets
of data. And so, the ultimate goal of data mining and this
statistical analysis is prediction.
Statistical Packages used for the Back-end of Websites
There are several statistical analysis packages on the market
which come along with a variety of additional costs, making
it difficult for the majority of web hosts to justify providing
statistics for clients. It is important for web development
companies to offer statistics for the reason that providing
this services is an intergral part of any web hosting package
expected by clients. Intoweb is therefore more than able to
supply this service of statistical analysis as we make use
of the latest and best software to let our clients know what
is happening on their website with the provision of understandable
and highly accurate website analysis reports. The statistics
analysis package is as such used as a log analysis solution.
The main features of the multilingual statistical analysis
package Intoweb utilises are: time series analysis, built-in
help, filtering, export capabilities, date range control,
and business ready graphics. The reports which result from
statistical analysis include:
- a SEO summary reflecting on unique visitors and sessions,
visitors and sessions per day, visitor loyalty, and session
- a visitor summary reflecting on sessions, page views,
hits, and bytes
- requested pages, page query terms, hits and bytes downloaded
per directory, status and errors, downloads, and posted
- length of page views, click paths, exit pages, entrance
pages, length of sessions, and depth of sessions
- search terms, referrals, referral errors, and search engines
- IP adresses, domains, and countries
- robots, browsers, and platforms
How Can Intoweb Help?
To highlight the fact that by implementing an outstanding
statistical website analysis package, Intoweb is now able
to to save on costs, which ultimately benefit clients, as
price reductions occur as a direct result. As such, the following
can be discussed accordingly:
- In order to run, good statistical analysis packages need
limited hardware. The latest technological development allow
these web interface to now reside on a single server and
yet accommodate an even greater amount of website.
- Limited investments in server hardware and relative upgrades
are required with a reduction in server load resulting from
configuration of the interface of the website analysis package
and each remote service in order to maintain the server
- Man hours for re-processing and re-configuring statistics
are heavily reduced.
- A database back-end is no longer required along with the
elimination of additional licensing of software.
- Log file space can be reduced by saving on disk space.
- The ability to identify pages or key phrases that need
- Website success can be monitored by comparing current
and historical success so as to view progress.
- The bandwidth and determinary costs can be monitored.
- Identifying busy pages and the promotions running on those
- Client wants on a website can be better understood by
analysing the way in which they browse on that site.
Intoweb takes advantage of the benefits which arise from
performing statistical analysis so as to ensure that our clients
receive the best possible services from us and in turn get
the results they expect to achieve from their Internet website
investments. For more information on how your company can
benefit from becoming a business partner with Intoweb Contact