website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
  website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa  
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa Website Analysis
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
 
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
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internet marketing advice, marketing tips, internet marketing tools, marketing advice, south africa
internet marketing advice, marketing tips, internet marketing tools, marketing advice, south africa
internet marketing advice, marketing tips, internet marketing tools, marketing advice, south africa
internet marketing advice, marketing tips, internet marketing tools, marketing advice, south africa
internet marketing advice, marketing tips, internet marketing tools, marketing advice, south africa
internet marketing advice, marketing tips, internet marketing tools, marketing advice, south africa
   

Would you like to find out if your website is Search Engine friendly, ease of Use and Accessible?

Web analysis aids in the discovery of essential information for web markets regarding online consumers and how to more efficiently target and reach them. As a consequence Intoweb provides advanced and powerful web analytics to track in-depth visitor behaviour, commerce, leads and conversions, to ensure that all our clients reach an extensive amount of their potential buyers.

Because websites are initially created with visitors in mind, websites need to possess certain innate charateristics which promote user interaction and keep customers coming back for more in order to be deemed affectively successful. As such, the characteristics of a successful website include:

  • usefulness of information
  • ease of surfing on the site
  • quick response time
  • excellent product information flow
  • readability and orginality
  • a friendly layout that promotes usability
  • good listings on major search engines
  • optimised speed with regard to time used for website uploading

Apart from the required website characteristics listed above, website analysis takes into consideration a number of factors which are able to influence the success of an online business over the Internet. These factors include search engines, visitor behaviour, commerce and lead tracking, and marketing conversions. These will be briefly discussed below.

Search Engines

Websites are created to reach consumers with the aim of making online sales. Search engine optimisation is an efficient tool which can be utilised to increase website popularity by striving for higher rankings on the top search engines used by consumers to make searches. Search engine optimisation focuses on the appropriate application of relevant keywords into the programming of your website so that potential buyers will be reached after a search is submitted to a search engine and your website is retrieved as a result on one of the top pages.

Visitor Behaviour

Visitor tracking is what website analysis is all about and it can be enabled through use and incorporation of specific software and systems. To track a visitor you have to implement a small piece of javascript in your HTML pages. This browser-based tagging method is proven to be the most reliable and effective way of tracking your visitors.

There are a number of systems and website analysis software available on the market which can be implemented for the benefit of an online website in determining visitor behaviour. These website analysis report systems have a number of characteristics which contribute to aiding with the success of a business over the Internet and they are:

  • detailed, real-time and interactive reports
  • detailed SEO analysis showing unique visitors, returning visitors, overall visits and pageviews
  • page analysis reports reveal the click-paths, most popular entry and exit pages, bounce rates, the time visitors spend on a site and pages, and more
  • detailed visitor behaviour analysis using click paths shows you how your visitors navigate on your site
  • view what kind of browsers, screen resolutions, etc. your visitors are using
  • geographic reports will show you from which countries, cities or states your visitors are coming from

Commerce and Lead Tracking

Commerce tracking allows a business to discover the sales being generated through online purchasing after website analysis is performed. Commerce is all about analysing customer behaviour to see whether customers return. Lead tracking as part of website analysis allows businesses to view reports based on actions such as leads, products or product group, and determine the number of visitors who fill in forms to sign-up for more information about your business.

Marketing Conversions

The objective of online businesses is to increase conversions of online marketing campaigns. Conversions relate to that of turning potential customers into buyers and this can be done alongwith tracking the effectiveness of certain types of advertising campaigns. Website analysis provides conversion ratio reports.

How Intoweb Can Help:

  • Performing website analysis is a great way for us to ensure that a company maximizes their returns on their Internet investments.
  • The best marketing campaign for a specific company can be discovered by conducting consumer analysis and surveys on marketing tools such as search engines, banners, affiliates, and e-mail.
  • Intoweb has trained and experienced website analysts who carry out professional evaluation and rating to determine the best solution for your online website so that it generates an adequate amount of business for your company; by enabling you to reach a larger number of potential customers.
  • We carry out website SEO analysis to track websites, unique visitors, search engines and online commerce, and advertising campaigns, to identify and characterise the behaviour of Internet users so as to target only those customers for which the business essentially caters.
  • By placing emphasis on the importance of unique website characteristics and quality of information to be gained from web content we can positively promote your company over the Internet.
  • Web analysis aids with the conversion of visitors into customers; which can be defined as the main goal for all web-based businesses.

As discovered from the above information, website analysis is an essential tool which constantly needs to be performed so as to ensure that a website is a success amongst Internet users. For more on how Intoweb can help your company become a successful online business please feel free to Contact Us

website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa
website analysis, web site promotion tools, internet marketing web site promotion, search engine promotion, south africa

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