One of the errors a number of companies make is to overlook
planning for the requirement of ongoing changes after launching
a new website. It is essential that website changes are made
at a minimum every three months. Intoweb can be relied upon
in the case of editing and websites updating needing to be
performed. Basic websites changes include text changes and
website additions. E-commerce sites, which are specialised
websites for online shopping, require updates in prices and
Websites represent a business over the Internet and so, to
keep a positive company image up, website changes need to
be done to keep business information current and inline with
the practices of a developing company. Up-to-date website
information shows professionalism while irrelevant information
makes for a bad company image and a loss of customers to competitors
may result. A website needs to tell its visitors exactly what
it is that a business does and what it can offer to the consumer.
Misconceptions need to be avoided at all costs, and so the
content of a website must be clear-cut and understandable
to potential customers.
Do you need to make changes to your website? Contact Us
Updating and Maintaining Websites
Most companies realise the importance of a well-maintained
website, but the method behind keeping the content up-to-date
is not seen as a priority. Methods have subsequently been
developed to ensure that enough emphasis is placed onto the
importance of making website changes. As such there are currently
three basic methods which can be used for controlling updates
and website changes. These include:
- Websites Designers: Using external website
designers to carry out website changes and updates can prove
to be an economical choice if these do not need to be done
on a very frequent basis. Website designers can perform
simple updates in a matter of minutes, ensuring that visitors
to your site will always receive the latest and most valuable
information concerning your company.
- System Implementation: The benefit of
implementing a system to aid with website changes means
that anyone can edit the content of a website without needing
to learn programming language. One is now furthermore free
from the hassles of contacting external web designers to
make simple changes. The most common system to be implemented
by persons for the control of website changes and updates
is the Content Management System.
- Internal Staff: Internal technical staff
should have the abilities to make basic website updates.
This gives a business greater control over the website and
is the least expensive method of the three.
An important factor to consider in the creation of
a new website is to firstly determine what you want your site
to accomplish and therefore establish and identify. Web design
goals need to be set in place before the creative process
of an effective website should be started. These goals in
turn determine and affect the frequency of the need for website
changes. Planning does not only involve consideration
for website updating but also other elements such as search
engine optimisation. Search engine optimisation, just like
website updating, has the objective of improving a website
through the attraction of potential customers. It will thus
be briefly discussed below.
Using Search Engine Optimisation to Improve Search
Search engine optimisation is a great method which can be
utilised to effectively increase the popularity of a website
by improving search engine rankings, resulting in more visitors
to your site. In order to ensure that search engine optimisation
will be effective in application, a number of activities need
to take priority and they include:
Choose strategic keywords which will be relevant to your
Use Meta Tags and hereby place keywords into the website
Use HTML text wherever possible as search engines read this
text placed in for example alt tags.
Perform link exchange with other businesses similar to yours.
Having an exterior HTML link routing users to your website
gets a great amount of attention from search engines.
Always take into consideration the design of a website when
creating with search engine optimisation as a goal in mind
at the end of the website creation process
Submit your key pages to search engines
Continue to check and maintain performance on search engine
Improve Website Performance with Intoweb's Search Engine Marketing, click here for more information.
How Can Intoweb Help You with Website Changes?
By performing website changes, an online company can make
sure that their visitors are kept up-to-date with promotions,
services, products, and finally the business in its totality.
Intoweb can perform website changes for your company because
we have the skills and experience and are completely trustworthy
in the sense that we will get the job done in the least amount
of time possible. There are a number of ways in which Intoweb
can help improve your company by performing website changes
and updates and these include:
- Website changes and updates are a priority service and
we provide for a shorter turn around (1-2 business days);
dependent on the size of the changes.
- Data back-up and verification of links.
- We can help your company by ensuring valuable information
which will attract potential customers is placed on your
website, hereby preventing customers from going to competitors.
- Cross-platform testing and uploading of pages to the web
- Our company strives to keep intime with the latest technological
releases and can we through this help improve your website
and company presence over the Internet so as to attract
potential buyers and increase sales.
- Outsourcing website changes and maintenance to Intoweb
enables your business to focus your company time and resources
on revenue generating opportunities while avoiding complexities
which can be experienced when making updates yourself.
- Update, correct or create new web pages as requested.
- Intoweb has an utterly reliable Content Management System
available for use which is highly effective for making website
changes and performing maintenance.
- Image scanning, optimisation and creation of graphics.
Website Changes at Intoweb.
Most companies do not have a welll-defined strategy for performing
website changes and so the process used is generally informal
and tends to sharply divide the roles of those providing the
new updated content from those actually making the changes
to the site. Intoweb is a great partner when it comes to website
changes as we bring order to the chaotic process of updating.
We are efficient. For more information concerning the Internet
website services we provide in relation to website changes