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GOOGLE - A Buzz word or a Powerful Marketing Tool?

The internet has resulted in an information revolution. Suddenly people from all over the globe have access to limitless sources of information. Search engines are designed to simplify our ever increasing craving for information. Google is one of the most well-known search engines and is designed to search for information on the World Wide Web and FTP servers.

This information includes web pages, images, downloads, directories, databases and many more. All of these are stored and retrieved by the search engine. When users enter a query or key words, the engine examines its index and provides a list of web pages that suit the criteria.

Research has shown that almost 80% of people looking for a product or service will explore the internet before they make use of any other source of information. In this day and age it is almost a sin if a business does not have a website. A website serves as one of a business’s most important marketing tools, if not the most important.

Google is a search giant and is constantly innovating. They change the game in their playing field when it comes to search and advertising operations and introducing new products. Google changes its homepage and symbols almost daily and the Google calendar is the first service that changes to reflect the current day of the month.

It makes daily changes to its search algorithm that determines web page ranking. The page rank algorithm analyzes human-generated links and correlates with human concepts of importance. Google has many other criteria for determining the ranking of pages on result lists, but keeps it undisclosed to keep spammers at bay and to maintain an edge over its competitors globally.

Your website needs to be found in Google and other search engines and preferably in the top ten positions. Employing professionals to design and market your website is essential. Making use of a company that offers search engine optimization (SEO) and website marketing solutions guarantees a return on investment. They know search engines inside out and are experts when it comes to search engine friendly techniques and marketing tools that will enhance your business.

Having a website that is not search engine optimized is like not having a website at all..

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