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There are literally millions of websites vying for attention making it a difficult task to have your site show up in an organic search on an engine like Google. That is why it is important that your site rank as high as possible in an organic search. To help your website perform better on the web, there are some simple Do's and Don'ts that you can keep in mind.

Do...

  • Write your website to address your client. Even though you want search engines to pick up keywords on your site, remember that if a user cannot get any information from your site, they are unlikely to return.
  • Use keywords in your content. Try to use the words in your content that a client is most likely to use when searching for your services or products.
  • Ensure that every page in your website can be reached from a static link. This will ensure that the spider indexes every page in your site, increasing the chances of a higher rank.
  • Use descriptive URL's (Uniform Resource Locator) for your pages. Not only will it make the page addresses easier for users to remember, but it is another opportunity to use your keywords.<
  • Cultivate links from other sites to your website. Whether from portals or personal blogs, links to your website can increase the rank of your page.

Don't...

  • Use graphics for important keywords. Some spiders ignore graphics so the keyword may be missed. Use alt text for graphics so a spider will be able to pick up what the graphic is saying.
  • Use hidden text and links. This practice is frowned upon and if a search engine becomes aware of it, may block your site from its index.
  • Create duplicate pages or content. They do not help your site's relevancy and may be seen as spam which could get your website banned from a search engine.
  • Stuff your website full of keywords – especially irrelevant ones. Users are not going to appreciate being led astray because you are trying to increase your rank. You will end losing more traffic than you gain and may be banned from a search engine index.
  • Use redirection scripts to force people onto your website. Making a website that has no relevance at all to your website just to attract people to it and then redirecting them to your real website is an underhanded practice that should be avoided.
  • Use internal network links to create the impression that you have many sites linking to your site.

Click here for some insights into how search engines work.

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