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Intranet Advertising

Intranet advertising is taking marketing to the next level. Intranet advertising is where companies advertise their business, products and services on corporate intranets. In addition, companies use their advertisements to advertise career opportunities, special offerings, special announcements, competitions or classifieds.

Intranet advertisements reaches a large target audience and ensure exposure. It is important to remember that your advert should be simple and in plain language, but not boring. Ask a specialist to assist you to develop your advert as it is a reflection of your business. They will advise you on the design, wording and message type.

Tips for intranet advertisements:

  • Target the right audience
    Establish who your target audience is. Develop your advert to appeal to those who would be interested in your business, service or products. Find a connection to trigger their interest and keep the advert relevant and enticing.
  • Don't overdo it
    Just because you have access to numerous people through intranet advertising, it doesn't mean you should abuse that privilege. Users' interest should be peaked by your advert and they should look forward to the next one. Overdoing it by adding lots of graphics, pictures and wording might attract attention once, but will surely be avoided thereafter.
  • An intranet remains a business tool
    An Intranet's first and foremost purpose is to be an efficient and effective business tool. If users are exposed to numerous adverts with moving animations, bright colours and word cluttering, they might forget the intended business purpose.
  • Avoid clutter
    Don't advertise everything that comes to mind because you have the ability to. Select the product, opportunity or service you would like to advertise and develop a plain, though interesting advert. If you have more than one advert, try rotating them or placing them for limited periods.
  • Consider the user
    If you place an advert on an intranet it is seen by each and every user. Refrain from racial, political, religious or distasteful comments. Get to the point with an unbiased advert.

Intranet advertising has advantages such as increased traffic to your own website. If users are intrigued by your advert they are more likely to visit your website. It is also a cost effective marketing tool as printed adverts are quite expensive and their impact is difficult to determine.

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