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Intranets Internal Communication

27 – 28 November 2014

Course Highlights:

  • Intranet design strategies
  • Integrate your intranet into your communications plan
  • Present the business case of an organization-wide intranet to senior management
  • Successful content management for the intranet
  • Help motivate employees to realize the organization’s goals and effect positive behavioural changes
  • Gain the best tools to meet internal communication goals
  • Tame an often unwieldy corporate intranet into a coherent and value creating knowledge sharing tool
  • Adapt your intranet to include social networking and other Web 2.0 advancements
  • The role of internal communications in crisis situations

DayOne

08:20 OPENING REMARKS

08:30 INTRANET DESIGN STRATEGIES

An effective intranet design is one that is perceived as being of value by both employees and stakeholders. This ses­sion will provide you with:

  • An approach for designing the intranet experience
  • Architecture strategies that empower employers to perform tasks collaborate and be informed
  • Solutions to common design challenges
  • Best practices for a successful intranet launch

INTEGRATING INTRANETS INTO A STRATEGIC COMMUNICATIONS PLAN

Underdeveloped and underutilized, intranets get no respect until com­panies see how useful a good one can be in streamlining and coordi­nating internal communication efforts. This session outlines how to effectively integrate the intranet into your communications plan.

  • Building an intranet strategy that takes into account business priorities and communication objectives
  • Intranet strategy principles and components
  • Intranet tools that support communications
  • Working intranet tactics into planning templates
  • Case examples and pitfalls to avoid

10:00-10:15 MID MORNING BREAK

SUCCESSFUL CONTENT MANAGEMENT FOR THE INTRANET

Most intranets jeopardize their value by having more content than they can efficiently handle. Successful content management for the intranet depends on the people who produce it and on the processes and policies guiding it. This discussion outlines how to tame an often unwieldy corpo­rate intranet into a coherent and value-creating knowledge-sharing tool.

  • Where should ownership rest?
  • Managing knowledge leaders: building the right content management team
  • Who controls the business objectives for implementing intranet technology?
  • Motivating and managing content owners: aligning the intranet to overall corporate strategies

CONDUCTING A USABILITY ASSESSMENT

Usability is a critical factor for organizations striving to realize the full benefits of their intranets. This discussion outlines tried and tested techniques for conducting a usability assessment of your intranet.

  • What is usability and why is it important for your intranet?
  • Why you need to assess usability to ensure your intranet is effective for its users and for your bottom line
  • How to properly assess usability of your intranet
  • How to incorporate usability assessment and metrics in your intranet strategy

 

 

 

 

 

HOW TO ACHIEVE INTRANET BUY-IN AND ENCOURAGE USE

There really is only one way to gain buy-in throughout the organization for the corporate-wide intranet - that is by making the intranet a key business tool and convincing other departments of its necessity. This discussion outlines how to:

  • Turn the intranet vision into an effective reality
  • Ensure the intranet becomes and remains a key business tool
  • Use the corporate intranet as a single, customized view of the enterprise
  • Streamline common business processes and maximize the use of business intelligence
  • Access and exploit corporate information and knowledge resources
  • Provide just-in-time accessibility and information delivery

12:30-13:30 NETWORKING LUNCH

INTRANET PROJECTS: SUCCESSES AND CHALLENGES Open Discussion/ No Presentation

Every successful intranet project has its share of challenges. These challenges may be technical in nature, or may originate with stake­holders and content owners. So, while an intranet project’s success is primarily dependent on teamwork and communication, the obstacles it faces can greatly impact how this success is achieved.

  • Creating an employee portal
  • Designing a corporate intranet
  • Consolidating multiple intranet sites into one
  • Implementing an online purchasing application

15:00-15:15 AFTERNOON TEA BREAK

15:15-15:45 PUTTING SOCIAL MEDIA TO WORK IN YOUR INTRANET STRATEGY

Maximizing the ROI in social media requires a strategic understanding of how an individual organization can most effectively plan and deploy it. This session will describe how to maximize the ROI of social media.

  • An appreciation for the critical success factors required to strategically manage the deployment of social media
  • Insights into real world best practices for the strategies required to maximize the performance of Share Point and social media
  • A framework for building a strategy within the intranet ecosystem to optimize usage and adoption of emerging technology

15:45 CLOSSING REMARKS & END OF DAY ONE

 

 

 

 

 

 

 

 

 

 

 

 

 

DayTwo

08:20 OPENING REMARKS

08:30 TRANSFORMING INTERNAL COMMUNICATIONS

Many organizations have moved employee communications to the web. But, in most cases, the communications model remains centralized, sponsored and delivered from headquarters. Few organizations have taken full advantage of the collaborative power of the web in employee communications. This session will look at how innovative communicators are champi­oning a dynamic transformation of employee communications.

  • Implementing employee communities
  • Facilitating multidirectional communications
  • Building stronger employee engagement
  • Encouraging feedback and online dialogues around major corporate issues

WEB 2.0 IMPLICATIONS FOR CORPORATE INTRANETS

Forward-thinking internal communicators are realizing the opportuni­ties presented by emerging Web 2.0 platforms to facilitate engagement, collaboration and trust across the organization. This session will look at how to use Web 2.0 applications to make your intranet more dynamic and socially interactive.

  • How to start experimenting with social media in your existing intranet
  • How the integration of social media technologies can assist an organization in reaching its internal communications objectives
  • Making your intranet more fluid: how to foster community and engagement
  • Design and measurement strategies

10:00-10:15 MID MORNING BREAK

10:15 THE ROLE OF INTERNAL COMMUNICATION IN CRISIS SITUATIONS

Internal audiences are often overlooked during a crisis; however, effectively communicating to these stakeholders during a crisis

  • Ensuring the messages reach the employees and major vendors
  • Developing policies and procedures for coordination of internal and external communications
  • Determining who will be in charge of communicating and distributing information internally
  • Monitoring the coverage of the situation internally and correcting misinformation before it gets out of hand

MANAGING GOALS, EXPECTATIONS, AND CONTENT

The main purpose of formal internal corporate communications is to inform employees of the direction and performance of the organization to which they belong. This session will provide you with guidelines on how to design your intranet as a strategic business tool, rather than just a way to disseminate communication.

  • Defining a communication strategy based on employee insights
  • Best practices related to keeping the intranet current, relevant and meaningful to employees
  • Ways in which you can empower employees to engage with the brand and become advocates

12:30-13:30 NETWORKING LUNCH

13:30 EFFECTIVELY MEASURE THE IMPACT OF INTERNAL COMMUNICATION USING QUANTIFIABLE METRICS

All the investment that goes into your internal communication strategies need to be well accounted for. Establish its value to the entire organization through measures of success and ROI. Through these measures you can identify tools within the organization that generates the best results in your Internal Communication efforts.

  • Assess the impact of your current internal communication efforts
  • Evaluate internal communication initiatives through qualitative and quantitative metrics
  • Utilize practical techniques to monitor and assess the success of an ongoing communication strategy during implementation
  • Perform regular internal communication audits
  • Align your measures with other organizational measures of performance

INTERNAL COMMUNICATIONS AT THE EXECUTIVE TABLE

  • Identifying issues that obstruct internal communication from receiving the attention and resources it needs
  • Learning from best practice methods on how to promote internal communications as a vital business tool.
  • Educating top-level executives on importance of including internal communications in important business decisions and strategies.
  • Getting your internal communications plan on your bosses agenda

15:00-15:15 AFTERNOON TEA BREAK

15:15-15:45 HOW TO CREATE AND IMPLEMENT AN EFFECTIVE INTERNAL COMMUNICATION STRATEGY IN A HUGE ORGANIZATON

  • Understanding the current culture and context of your public-sector/private organization
  • Develop measurable goals and objectives
  • Using the most effective communication channels and media for your audiences from blogs to print
  • Measuring communication results and tying them to organizations objectives
  • Develop communication competence within your team and organization

15:45 CLOSSING REMARKS & END OF DAY TWO

 

 

 

 

 

 

 

 

 

 

 

 

 

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