SEO "Search Engine Optimization" training course provided by Intoweb in Johannesburg and Pretoria, South Africa 

What is SEO "Search Engine Optimization"?

Search engine optimization (SEO) is the process of analyzing your site and modifying it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search engines - it is simply helping the search engines help you. Intoweb Search Engine Basic Optimization training course will help you get your website noticed on all major search engines.

Pre-Requisites

• HTML
• Dreamweaver 8

Course Details
Intoweb provides in-depth as well as hands-on training and our course leaders play an interactive role in the training to make sure candidates understand the lessons. Intoweb does not offer amateur lecture notes; rather each course member will be supplied with a quality, comprehensive notes. Intoweb is ISETT SETA accredited.

Cost: R2500-00 per person excl VAT

Duration: 1 day

If you are interested in taking this course please contact:

SEO TRAINING OUTLINE & COURSE PLAN

1. Introduction
   • Quotes
   • Why it is important to succeed online?
   • The history of SEO


2. Important Search Engines of modern times


3. Why Google is so important


4. Keyword Researched
   • Important tools
   • The Process
   • Misspellings
   • Capital Letters
   • Country Specific Terms
   • Market Size Analysis


5. Building website content that sells
   • Things to include
   • Things to exclude
   • Keeping the visitor interested
   • Reaching the 4 target audiences


6. Designing the first website
   • Landing Page
   • Meta tags
   • Title Tags
   • Headings
   • Interactivity
   • Sub Pages
   • Site Map
   • Order forms & response forms
   • Updating Content
   • Checking the website
   • E-Commerce>


7. On page factors


8. Off page factors


9. How does Google work?


10. Page Rank


11. Raising your Page Rank & Popularity


12. Competitor Analysis


13. Internal Linking Techniques


14. External Linking Techniques
    • Inbound Links
    • Outbound Links


15. Making search engines come back more


16. Spamming and other factors to stay away from


17. Getting your site set up
    • Domain Registrations
    • File Names
    • Stats


18. Search Engine Registrations


19. Waiting for Search Engines to index your site


20. Checking to see if your site is indexed


21. Common indexing problems


22. The Google Cache


23. Searching Google the professional way


24. Paid Inclusions


25. Affiliate Marketing


26. Email Marketing
    • Permission
    • Email that attracts attention
    • What to include on general emails


27. Timesavers


28. Tips & Tricks


29. SERPS and Similar Pages


30. Useful Online Resources

Please contact us