|
SEO "Search Engine Optimization" training course provided by Intoweb in Johannesburg and Pretoria, South Africa
What is SEO "Search Engine Optimization"?
Search engine optimization (SEO) is the process of analyzing your site and modifying
it to enable search engines to read it, understand it and index (or catalog) it correctly. This is not
rewriting the site or changing the look and feel. It is subtle changes, adding or modifying inconspicuous
visible and invisible text so that the search engines can read the site. SEO is not 'spamming' the search
engines - it is simply helping the search engines help you. Intoweb Search Engine Basic Optimization training course will help you get your website noticed on all major search engines.
Pre-Requisites
Course Details
Intoweb provides in-depth as well as hands-on training
and our course leaders play an interactive role in
the training
to make sure candidates understand the lessons. Intoweb
does not offer amateur lecture notes; rather each
course member
will be supplied with a quality, comprehensive notes. Intoweb is ISETT SETA accredited.
Cost: R2500-00 per person excl VAT
Duration: 1 day
If you are interested
in taking this course please contact:
SEO TRAINING OUTLINE & COURSE PLAN
- Introduction
- Quotes
- Why it is important to succeed online?
- The history of SEO
- Important Search Engines of modern times
- Why Google is so important
- Keyword Researched
- Important tools
- The Process
- Misspellings
- Capital Letters
- Country Specific Terms
- Market Size Analysis
- Building website content that sells
- Things to include
- Things to exclude
- Keeping the visitor interested
- Reaching the 4 target audiences
- Designing the first website
- Landing Page
- Meta tags
- Title Tags
- Headings
- Interactivity
- Sub Pages
- Site Map
- Order forms & response forms
- Updating Content
- Checking the website
- E-Commerce>
- On page factors
- Off page factors
- How does Google work?
- Page Rank
- Raising your Page Rank & Popularity
- Competitor Analysis
- Internal Linking Techniques
- External Linking Techniques
- Inbound Links
- Outbound Links
- Making search engines come back more
- Spamming and other factors to stay away from
- Getting your site set up
- Domain Registrations
- File Names
- Stats
- Search Engine Registrations
- Waiting for Search Engines to index your site
- Checking to see if your site is indexed
- Common indexing problems
- The Google Cache
- Searching Google the professional way
- Paid Inclusions
- Affiliate Marketing
- Email Marketing
- Permission
- Email that attracts attention
- What to include on general emails
- Timesavers
- Tips & Tricks
- SERPS and Similar Pages
- Useful Online Resources
Please contact us
|