Get Better PageRank

PageRank is a method that search engines use to rank the importance of your web pages ranked in Google search results. There are various factors that influence PageRank, but the important thing to remember is to create a website design for actual visitors and not for search engines. PageRank is a very exact science and uses a quality score based on various factors and is also different from one search engine to another. Therefore it is important to understand the different PageRank influences for the search engines you are going to target in your SEO campaign. These factors can also then be used when you optimize, create pages and update your website later on.

But understanding these ranking factors may not be that easy as they are constantly changing based on the activities of internet users. So what it boils down to is trial and error.

How your website pages are ranked and how they are found are two entirely different entities. The human aspect also pays a role is this and you will find two ways of search. One is the natural language search (whereby a person will use a specific search term or topic to search or even enter an exact question as you would ask another human being) and the other is the Boolean search (whereby a person uses a different syntax when creating a search).

The importance of PageRank however has changed much and the thing is that what works today for a great SEO strategy may not work at all tomorrow. Your best bet would be to keep all the elements of search engines in mind when starting your SEO campaign as well as keep up with forums and discussions on this matter.

Here are some basic ideas of criteria that search engine crawlers use to establish the PageRank of your website:

• Anchor Text
• Site Popularity
• Link Framework
• Topical Links
• Title Tags
• Keywords
• Site Language
• Content
• Site Maturity

Off-site page rank factors and on-site page ranking also influence your website page rank.