What is Google Adwords?
Be Visible. Increase Visits. Increase Sales
AdWords is the premier advertising system run by one of the world's largest websites, Google. A major source of revenue for the company, AdWords allows advertisers to offer links to their own sites. Using related keyword searches, simple site descriptions, and a specialised section of page space on Google sites, AdWords is meant to increase website traffic for business owners all while simultaneously making money for the parent company.
The program was launched in 2000 with about 350 businesses participating. The basic model allows advertisers to make a bid with a maximum amount paid per click for the ad. Advertisers enter keywords related to their services, and the ad will appear under a sidebar called “sponsored ads” should any related keywords be searched. The advertiser typically pays only if the ad is clicked on, although position on the sponsored list and likelihood of the ad appearing may be determined by overall budget and relative popularity of the advertiser's site.
AdWords is meant to be a fast, easy way to increase web traffic, especially for small businesses without large advertising budgets. AdWords accounts are set up in a few steps and can be paid for by online credit card transactions. The program even features an option to have Google design the business's website for companies that are setting up both an online site and its advertising simultaneously.
What is Pay Per Click?
Pay per click (PPC) advertising may be one of the easiest ways to generate traffic to your website and score some decent profits from your search engine marketing campaign. Google AdWords is the most popular form of pay per click advertising for small businesses, partly because of Google's popularity, and partly because it allows you to control your expenses by setting daily maximums for each ad.
With PPC, you pay only when someone clicks your ad and visits your Website. Ads may be placed on search engine results pages or on Websites that are identified as related to your targeted keywords.
Using Google AdWords is a great learning experience. Because of the easy to use tracking features, you can even learn from your Google AdWords mistakes by seeing which targeted keywords result in conversions and which do not.
If set up correctly, your Google Ads can start running within 1 hour after setting up your PPC campaign.