YOUR WEBSITE MARKETING PARTNER
WE SHARE THE RISK

Website Special
  HOME   MARKETING   PACKAGES   DEVELOPMENT   OTHER SERVICES   ABOUT US   CONTACT US   JOBS  

Website Marketing - Google Adwords - Google Adwords Info

Google AdWords Display Ad Formats - Rich Media Ads

Google AdWords Display Ad Formats - Rich Media Ads Creative advertising in the digital space moves quickly with new formats and media channels popping up all the time. In the webs infancy it was all about simple web banners usually animated Gifs flickering at the maximum frame rate with promises of a 1,000,000th user prise.

Online advertising matured search marketing and SEO has stolen the show with aggressive accountability and a price for everyone ethos. The technology of search algorithms combined with creative marketers with a global audience has stamped the seal of approval on online advertising and changed marketing forever. While search marketing continues to make up the bread and butter of the industry online display and rich media is reaching new levels.

Web banners can be flash, animated gifs, video, audio streams or floating flash ads such as overlays or expandable banners. Display campaigns whether part of an integrated marketing strategy or in isolation usually fall into one of two categories - Direct Response or Brand.

Direct response advertising online is usually revenue or action driven. A strong call to action such as ‘Click here’ or 'Buy now’ is coupled with an image, photo or graphic, portraying the product or service in the best possible light. Direct marketing messages are quick and to the point.

The nature of direct response ads usually dictates the format - animated Gifs or simple animated flash banners. Although animated flash banners could be known as rich media web banners it's usually the overlays or expandable and video content that define the term 'rich media'.

Brand advertising online is less about 'buy now' and more about 'feel this' so with the success of a campaign being your customers feel great about your brand rather than you just sold xx units of stock.

Online display can also be defined as Rich Media by being dynamic. In other words the media becomes rich because of it's technical ability. Flash banners can process action script to do anything from getting toady's weather to processing a complex game or equation. Adding this level of functionality makes it rich media. Being able to control dynamic features of a banner make it extremely powerful in terms of functionality. Dynamic flash banners could be known as very rich media.

As the media shift increases more and more video is being consumed online with pre-rolls and in-stream ads making up the majority of the media space. As rich media video ads evolve the potential for dynamic, live, community driven advertising.

Rich media ads in full HD with interactive elements, chat box overlays, video chat overlays could be common place. You're favourite program could have like minded viewers chatting or posting comments so your sharing the experience. Additional content could be sponsored in the same way time keepers on sports channels sponsor the official time keeping. Interactive elements that don't obstruct the main content but is embedded in the same way rich media web banners are displayed on web pages.

The definition of rich media will continue to change as technology, creativity and cold hard cash push heavily on the sides of digital advertising. There's plenty of space in digital to grow and evolve so we'll see some interesting formats.

As advertising moves to a transparent and socially driven environment the rich in rich media might be defined by the level of human engagement. A campaign measured by how people are feeling about your brand could be the next metric.

GOOGLE ADWORDS - PPC

Let Intoweb manage your Google Adwords advertising campaigns for you.

PPC MANAGEMENT PACKAGES
View our Package options...
LEARN MORE ABOUT GOOGLE ADWORDS
FAQ's, News, Techniques and Information
WHY INTOWEB?
Reasons why you should choose us as your SEO Agency
CONTACT US
Get a free quote and website analysis today!
WEBSITE MARKETING BROCHURE
Download the brochure detailing our services

OTHER WEBSITE MARKETING SERVICES

Google Adwords PPC Services by Intoweb Search Engine Optimization

See how Intoweb can help you reach higher organic rankings in search engines.

Google Adwords PPC Services

Social Media Marketing Services by Intoweb Social Media Marketing

Social media marketing is a powerful, economical and effective way of gaining exposure for your enterprise.

Social Media Marketing

INTERESTED? WE'LL CALL YOU

Can't wait? CONTACT US

Query Type:
Name:
E-mail:
Telephone:
Company Name:
Website Address:
Nearest Branch:
Comments:
 

Quick Links

Search Engine Optimization
Google Pay Per Click - Adwords
Social Media
Online Courses
Intranet Development
Website Development
Other Services
Customer Survey
Company Information
Links
Articles
Archived Articles
Affiliates
Home Intoweb Group
Gauteng Search Engine
Small Business Search
IntoJobs
Intoweb UK
Intoweb Australia

Featured Network

Internet College
MiniMBA Online Course
LibreOffice Training
OpenOffice Information
D&K Management Consultants
Bodyguard Services and Training
Personal Loans South Africa
Debt Consolidation Loans
Student Loans South Africa
Home Loans
Diamond Source
Florad
UC Tiles
Tambati
Earl Kitchens
NuKitchens
Global Waste
SA Self Storage
Archiway Architects

Website Marketing Network

Intoweb Provider Directory
Internic
Construction Portal
IntoJewellery
IntoTravel
Africa Safari Marketing
Pressdesk Marketing
Insurance Information
Loans
Printer Cartridges
Solar Solutions

Intranet Network

Intoweb Business
Intranet Development
HR Solutions
Financial Solutions
E-learning
Eduskill Learner Management
HR Centre
Intranet Resources
Intranet Systems

Popular Courses
Leading Edge Courses:
Web Design Courses
Web Development Courses
Marketing Training

Google+ Facebook Twitter

Google Partner