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Why Online Advertising is essential to your business

Why Online Advertising is essential to your business

In today’s market, where electronic communication and information is the norm, it is essential to ensure you keep up with advertising and marketing trends. Because almost everything is search for and found online, online advertising should be one of your main marketing mediums.

Google, one of the world’s largest search engines, receives millions of search queries in a day with the statistics showing approximately 4 717 000 000 per day in 2011 alone. This number increases every day. You might wonder what this really means to you and your business. Here is the thing – somewhere in those millions of online search queries, someone is looking for the product or service that you provide. This means, if you are not found on the index of Google, that person will not see you. The fact is that your competitors are probably aware of this, and because they may concentrate on online advertising – they have a rank above you and this means, they are getting your visitors, your sales and your revenue. Is that a risk you want to take?

A lot of people that I’ve talked to have said the following to me: “I have a website and if I type my company name into Google, I come up first. So no thank you, I don’t need online advertising”. I then proceed to ask them to type phrases that depict their business into Google’s search engine. In 9 out of the 10 times they are nowhere to be found. The key with search engines is that people do not necessarily know WHO they are searching for, but they do know WHAT they want. This is where online advertising is essential to your business.

Online advertising focuses on the product or service you provide, where you provide them and who you provide them to. Using all this data, online advertising agencies will then suggest which methods are best suited to your needs. This analysis will be based on:

  • Your budget
  • The competition rate of your keyphrases
  • What your competition is doing
  • Your website structure and content

Making use of online advertising – regardless of the method you use – you will also find it to me a more affordable marketing option than print, radio, tv and other forms of advertising.

Need help? Intoweb is an experienced online advertising agency.

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