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Website Marketing - Search Engine Optimization - Search Engine Optimization Info

Do It Yourself Organic SEO - Part I

Do it yourself SEOYou have decided to do your own SEO and now need the basics to get started. Well first things first, make sure that you have a thorough understanding of what SEO is, get to know the most used terminology and what they mean such as SEM, SMM, SERP’S and Google PageRank. Now you know what everything means you need to get an SEO strategy in place, know what you want to achieve, your target market, which tools you want to use to track goal conversions and traffic.

Search Engine Optimisation may seem like an easy task, but there are several important factors to keep in mind and this is not a once off task but constant change and improvements that need to be made.

Having your SEO strategy in place you will need to get a Google Analytics and Google Webmaster Tools Account, for tracking and quality checks. It is also important to have a keyword suggestion tool that will help you in the process of choosing the correct keywords for your website.

There are too many aspects in SEO to try and decipher it all in one go, so we will provide you with a breakdown of each segment, giving you a step-by-step guide on how to do it.

Choosing Keywords:

Create your first keyword list, narrow it down and do not make use of forbidden search terms and poison words. As you get more comfortable with keywords / key phrases you will come to realize that your list of keywords is never really finalized, you will continuously make changes to it as you do more SEO on your website. You also need to consider long tail search phrases for your keyword selection.

Site Tagging:

Your SEO marketing efforts will depend a great deal on the HTML coding of your website and therefore plays a vital role in search engine optimization. Using the correct HTML tags is important and entering the right commands for these tags.

Redirect Pages:

Redirect pages has an effect on how search engines treat your website and have serious implications for your site rankings. What type of redirect page is better to use based on your Search Engine Marketing?

Content

Website content can either make or break your website. Having relevant and interesting content is of the utmost importance. If you do not provide visitors with useful information then chances are they will leave your site just as quickly as they landed on it! Therefore providing useful information builds customer loyalty with your visitors, leading to sales. Original and useful content will keep visitors coming back. Having a content strategy will be very helpful in achieving your goals; therefore you need to be sure of your target market. Different people search in different ways, such as teenagers, senior or young professionals and having the correct keywords / phrases will even improve your rankings even more. Providing more and more information on your specific service or product is very important as that is why these visitors are on your website in the first place and the key to your success…relevant and informative website content.

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