YOUR WEBSITE MARKETING PARTNER
WE SHARE THE RISK

Website Special
  HOME   MARKETING   PACKAGES   DEVELOPMENT   OTHER SERVICES   ABOUT US   CONTACT US   JOBS  

Website Marketing - Search Engine Optimization - Search Engine Optimization Info

What Google's Panda means to you

The Google Panda update is a game changer in terms of search and website ranking. The last time Google updated their search algorithm this much was back in 2007 when the Google Florida update discounted links and Page Rank and re-arranged the search results for thousands of websites. This time it's no different.

Google's update is a clear attempt to improve the organic search results by degrading the existing spam sites which pollute them. In order to do this it has upgraded its algorithm to look for specific 'signature' elements which now mark a site which has spam content.

By understanding what the characteristics of a spam site are from the perspective of the Google search engine you can reverse-engineer it and begin to understand what you need to do in order to stop your website from being adversely affected by the Panda Update.

What Google Considers now to be Spam Websites

1. Websites with content that is not sufficiently original - it does not matter if your content is product description (which is repeated many times across the web) or you are reporting something which has happened and can therefore not take much liberty with it. Google now wants to see authority which means that originality is key.

2. Websites which are keyword stuffed and which are a little out of date in their content also flag up Google's new filter for spam websites.

3. Scraped content or content which has been brought in from other websites is of particular risk as Google now values originality above the bulk of content in question. This penalises, of course eCommerce sites with product descriptions which repeat specifications posted on hundreds of other websites and it penalises anyone who has been working on a small budget to get in as much content as possible by buying it from Content Farm websites.

4. Websites which have poor navigability and high abandonment rate, all evidenced through Google's anonymous gathering of Click Through Rates (CTRs) will also feel the might of the Panda hammer.

If your website does any of these you are tripping up Google's flags and will probably see declining traffic. If you have a combination of one or more of these issues showing up on your website you really need to start thinking what to do about it and simply start doing it.

The ultimate message of the Google Panda update is that unless you are prepared to take fast, actionable steps to make your website appear live and of value to the web, Google is going to pretend it's invisible in which case it may as well be.


SEARCH ENGINE OPTIMIZATION

See how Intoweb can help you reach higher organic rankings in search engines.

SEO PACKAGES
View our Package options...
LEARN MORE ABOUT SEO
FAQ's, News, Techniques and Information
WHY INTOWEB?
Reasons why you should choose us as your SEO Agency
CONTACT US
Get a free quote and website analysis today!
WEBSITE MARKETING BROCHURE
Download the brochure detailing our services
ORDER WEBSITE MARKETING SERVICES
Order Website marketing Services from Intoweb

OTHER WEBSITE MARKETING SERVICES

Google Adwords PPC Services by Intoweb Google Adwords PPC

Let Intoweb manage your Google Adwords advertising campaigns for you.

Google Adwords PPC Services

Social Media Marketing Services by Intoweb Social Media Marketing

Social media marketing is a powerful, economical and effective way of gaining exposure for your enterprise.

Social Media Marketing

INTERESTED? WE'LL CALL YOU

Can't wait? CONTACT US

Query Type:
Name:
E-mail:
Telephone:
Company Name:
Website Address:
Nearest Branch:
Comments:
 

Quick Links

Search Engine Optimization
Google Pay Per Click - Adwords
Social Media
Online Courses
Intranet Development
Website Development
Other Services
Customer Survey
Company Information
Links
Articles
Archived Articles
Affiliates
Home Intoweb Group
Gauteng Search Engine
Small Business Search
IntoJobs
Intoweb UK
Intoweb Australia

Featured Network

Internet College
MiniMBA Online Course
LibreOffice Training
OpenOffice Information
D&K Management Consultants
Bodyguard Services and Training
Personal Loans South Africa
Debt Consolidation Loans
Student Loans South Africa
Home Loans
Diamond Source
Florad
UC Tiles
Tambati
Earl Kitchens
NuKitchens
Global Waste
SA Self Storage
Archiway Architects

Website Marketing Network

Intoweb Provider Directory
Internic
Construction Portal
IntoJewellery
IntoTravel
Africa Safari Marketing
Pressdesk Marketing
Insurance Information
Loans
Printer Cartridges
Solar Solutions

Intranet Network

Intoweb Business
Intranet Development
HR Solutions
Financial Solutions
E-learning
Eduskill Learner Management
HR Centre
Intranet Resources
Intranet Systems

Popular Courses
Leading Edge Courses:
Web Design Courses
Web Development Courses
Marketing Training

Google+ Facebook Twitter

Google Partner