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Website Marketing - Search Engine Optimization - Search Engine Optimization Info

Online Advertising Methods - Organic SEO

Online Advertising Methods – Organic SEOLike any other form of marketing, online advertising methods can vary depending on your needs, budget, market and location. Through the years, many different techniques have been tried and tested and a few stand out as the preferred and most asked about methods.

Organic SEO is a set of methods used to enhance your website’s visibility on the organic ranking scale of search engines. Experienced and ethical SEO agencies will use white hat marketing techniques to ensure that your website performs well.

These methods mainly mean that we follow the guidelines set out by the search engines. These guidelines form part of our “rule” structure of methods to use and of course those that must be avoided. Black hat marketing involves the “manipulation” of your content and website in such a way that search engines see quality where there is none.

The basics of SEO are actually relatively easy to follow:

  • Be descriptive
    • When writing title and meta data for your pages, be descriptive and use the keyphrases for that page content. This tells users that your page is in fact relevant to what they need.
  • Navigation made easy
    • Simple – make sure that visitors to your website can easily find what they are looking for
  • Good quality content
    • Provide content that is well written and relative to what you are selling. Make sure search engines know what your pages are about by using well researched keyphrases in your content.
  • Good quality links
    • If you follow the above rule, users on various platforms such as Blogs, Facebook, Twitter and other social media sites will share your content. This builds a good link network and show search engines that visitors are finding your content useful
  • Make sharing easy
    • Make it easy for users to share your content by adding share buttons to your website
  • Social Integration
    • Create social pages for your business on various platforms such as Facebook, Twitter and Google+. Write a small introduction about something interesting that can be found on your website and link to it. This enhances the visibility of your website and increases visits. Interacting with your clients is an excellent method of keeping them updated about developments in your company
    • Make sure you add a link to your social pages on your website to increase your followers. Without followers, you have no-one to share your quality content with

Organic SEO is a sustainable form of online advertising that can prove to be highly effective if you ensure that your website conforms to the rules of search engines.

Feeling a bit overwhelmed? Hire an Online Advertising agency to assist you with your marketing needs.

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