YOUR WEBSITE MARKETING PARTNER
WE SHARE THE RISK

Website Special
  HOME   MARKETING   PACKAGES   DEVELOPMENT   OTHER SERVICES   ABOUT US   CONTACT US   JOBS  

Website Marketing - Search Engine Optimization - Search Engine Optimization Info

How to Rank in Google

Ranking in GoogleTo rank high in Google requires detailed attention to giving Google what it wants. The process is referred to as search engine optimisation or SEO. Follow these tips and you will be on your way to achieving that high ranking.

  • The most important requirement for good SEO is to write relevant and unique content on your web pages. Relevant content is specific to the page title and does not wander off into other areas. That is important because the searcher wants to see something relevant to the search query.
  • Your page content should be based on your keyphrase so it is important to get your keyphrase right. Many thousands of pages have been written on this subject but just consider the starting point. What will searchers look for?
  • Suppose you are promoting a website for scuba diving. You could choose the keyphrase “scuba diving” but that is a very broad keyphrase and is not generally recognised as particularly commercial. In other words people searching for scuba diving may be looking for any one of hundreds of scuba diving items. They might want lessons or equipment or expedition opportunities.

It is far better to use a keyphrase that is more specific to a narrow requirement. For example a search for "buoyancy control device" is only likely to be searched for by somebody wanting to purchase such an item.

  • Do some research - find out what your competitors are doing. Search for your keyphrases and explore the sites that come up in searches. Check the keyphrases people used to find the page. Look throughout the website and see the page keyphrases. Then think how you can improve on what they are doing.
  • Make your page content very readable. It should demand attention and not just be a boring generalisation of your subject - it should be creative. Fill it with interesting facts and figures. Add an amusing story or something controversial. Whatever you do don't expect people to read just because they have landed on your page. They are looking for good information that they have not seen anywhere else. They want to get value from you and when they do they will not search for other pages.
  • Your title and meta description tags in the HTML code for your web pages tell the search engines a lot about your website. Don't use general type titles. Be specific to each page as that is an opportunity for you to get individual pages ranked. Keep the title length within that required by Google, currently 66 characters and spaces. Meta descriptions should be within 170 characters.
  • Google wants to navigate your site so that it can understand what it is about. The best way to help Google with this is to provide a sitemap. There are tools online that build a sitemap for you and keep it up to date.

It takes time and effort to make your website search engine optimised but when you do then you will rank high in Google.

SEARCH ENGINE OPTIMIZATION

See how Intoweb can help you reach higher organic rankings in search engines.

SEO PACKAGES
View our Package options...
LEARN MORE ABOUT SEO
FAQ's, News, Techniques and Information
WHY INTOWEB?
Reasons why you should choose us as your SEO Agency
CONTACT US
Get a free quote and website analysis today!
WEBSITE MARKETING BROCHURE
Download the brochure detailing our services
ORDER WEBSITE MARKETING SERVICES
Order Website marketing Services from Intoweb

OTHER WEBSITE MARKETING SERVICES

Google Adwords PPC Services by Intoweb Google Adwords PPC

Let Intoweb manage your Google Adwords advertising campaigns for you.

Google Adwords PPC Services

Social Media Marketing Services by Intoweb Social Media Marketing

Social media marketing is a powerful, economical and effective way of gaining exposure for your enterprise.

Social Media Marketing

INTERESTED? WE'LL CALL YOU

Can't wait? CONTACT US

Query Type:
Name:
E-mail:
Telephone:
Company Name:
Website Address:
Nearest Branch:
Comments:
 

Quick Links

Search Engine Optimization
Google Pay Per Click - Adwords
Social Media
Online Courses
Intranet Development
Website Development
Other Services
Customer Survey
Company Information
Links
Articles
Archived Articles
Affiliates
Home Intoweb Group
Gauteng Search Engine
Small Business Search
IntoJobs
Intoweb UK
Intoweb Australia

Featured Network

Internet College
MiniMBA Online Course
LibreOffice Training
OpenOffice Information
D&K Management Consultants
Bodyguard Services and Training
Personal Loans South Africa
Debt Consolidation Loans
Student Loans South Africa
Home Loans
Diamond Source
Florad
UC Tiles
Tambati
Earl Kitchens
NuKitchens
Global Waste
SA Self Storage
Archiway Architects

Website Marketing Network

Intoweb Provider Directory
Internic
Construction Portal
IntoJewellery
IntoTravel
Africa Safari Marketing
Pressdesk Marketing
Insurance Information
Loans
Printer Cartridges
Solar Solutions

Intranet Network

Intoweb Business
Intranet Development
HR Solutions
Financial Solutions
E-learning
Eduskill Learner Management
HR Centre
Intranet Resources
Intranet Systems

Popular Courses
Leading Edge Courses:
Web Design Courses
Web Development Courses
Marketing Training

Google+ Facebook Twitter

Google Partner