YOUR WEBSITE MARKETING PARTNER
WE SHARE THE RISK

Website Special
  HOME   MARKETING   PACKAGES   DEVELOPMENT   OTHER SERVICES   ABOUT US   CONTACT US   JOBS  

Website Marketing - Search Engine Optimization - Search Engine Optimization Info

Conversion Rates

Measuring your conversion rateYou have painstakingly crafted a killer website, written content worthy to be called the king, and effectively leveraged search engine marketing to drive a substantial amount of visitors to your website. You except sales to soar but sales are low or not where you want them to be. You wonder why because every bit was executed with precision. Perhaps you overlooked a very essential bit - the website was not optimised for conversion.

The Internet has evolved from a lesser used market place to an overly competitive marketing arena. In the given circumstances, reaching to the top of search engine results pages is difficult if not impossible. Paid search is a good option to supplement organic traffic, but is seldom used in tandem with search engine optimisation. Even if the perfect union of the two is created, the traffic you can get will plateau (barring stray instances).

It is therefore necessary to understand that traffic is not the 'be all and end all' - converting visitors into customers is as important as having them in the first place. You may win the battle for traffic but if the website is not optimised conversion you will lose the war.

Website conversion rate theory

Conversion happens when visitors coming to your website perform a predefined action. This predefined action is mostly referred to as a goal. Conversion rate is therefore the percentage of visitors who perform the desired action/goal.

Websites have different goals and a single website may have more than one goal. The goal depends on your business objective. An actual purchase, submission of a sales enquiry, signing up for a free resource like newsletter, subscription to future promotional offers, etc. are some common goals.

Based on the goal(s), website conversion can be broadly classified into three types:

  • Informational Conversion:

This type of conversion happens when the visitor finds the information he/she is looking.

  • Transformational Conversion:

When a visitor subscribes to a free service such as a newsletter, transformational conversion is said to have happened.

  • Transactional Conversion:

When an actual sale happens or the business receives money from any other activity (visitor clicking on advertisements) performed by the visitors, transactional conversion happens.

Most online businesses are built to achieve transformational and/or transactional conversion of some sort. There are many perceived benefits of conversion rate optimisation and all of them will only add to what you are already achieving with your website.

Conversion optimisation is the most certain way of converting your website into a money making machine. In addition, conversions are a good measure of return on investment (ROI) and a key performance indicator that you cannot afford to ignore.


SEARCH ENGINE OPTIMIZATION

See how Intoweb can help you reach higher organic rankings in search engines.

SEO PACKAGES
View our Package options...
LEARN MORE ABOUT SEO
FAQ's, News, Techniques and Information
WHY INTOWEB?
Reasons why you should choose us as your SEO Agency
CONTACT US
Get a free quote and website analysis today!
WEBSITE MARKETING BROCHURE
Download the brochure detailing our services
ORDER WEBSITE MARKETING SERVICES
Order Website marketing Services from Intoweb

OTHER WEBSITE MARKETING SERVICES

Google Adwords PPC Services by Intoweb Google Adwords PPC

Let Intoweb manage your Google Adwords advertising campaigns for you.

Google Adwords PPC Services

Social Media Marketing Services by Intoweb Social Media Marketing

Social media marketing is a powerful, economical and effective way of gaining exposure for your enterprise.

Social Media Marketing

INTERESTED? WE'LL CALL YOU

Can't wait? CONTACT US

Query Type:
Name:
E-mail:
Telephone:
Company Name:
Website Address:
Nearest Branch:
Comments:
 

Quick Links

Search Engine Optimization
Google Pay Per Click - Adwords
Social Media
Online Courses
Intranet Development
Website Development
Other Services
Customer Survey
Company Information
Links
Articles
Archived Articles
Affiliates
Home Intoweb Group
Gauteng Search Engine
Small Business Search
IntoJobs
Intoweb UK
Intoweb Australia

Featured Network

Internet College
MiniMBA Online Course
LibreOffice Training
OpenOffice Information
D&K Management Consultants
Bodyguard Services and Training
Personal Loans South Africa
Debt Consolidation Loans
Student Loans South Africa
Home Loans
Diamond Source
Florad
UC Tiles
Tambati
Earl Kitchens
NuKitchens
Global Waste
SA Self Storage
Archiway Architects

Website Marketing Network

Intoweb Provider Directory
Internic
Construction Portal
IntoJewellery
IntoTravel
Africa Safari Marketing
Pressdesk Marketing
Insurance Information
Loans
Printer Cartridges
Solar Solutions

Intranet Network

Intoweb Business
Intranet Development
HR Solutions
Financial Solutions
E-learning
Eduskill Learner Management
HR Centre
Intranet Resources
Intranet Systems

Popular Courses
Leading Edge Courses:
Web Design Courses
Web Development Courses
Marketing Training

Google+ Facebook Twitter

Google Partner