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Website Marketing - Search Engine Optimization - Search Engine Optimization Info

Reasons Why SEO Is Still Important

SEO is alive and well and although some people may still struggle to describe what exactly it does or even what it stands for (Search Engine Optimisation) its importance in modern day business is still high. Disgruntled webmasters who lost money on failed strategies may well deride its purpose but the key to a successful SEO strategy is in its adaptability.

Ranking Position is Crucial

Whilst there is more to it than just ranking positions there is no escaping the fact that your ranking position relative to competitors is of crucial importance.

Granted, a position is only as effective as the business it brings in but there is certainly a far greater chance of customers getting in touch if you are higher up the rankings:

  • Search users click the top-ranked link 36% of the time with only 12% clicking the second-ranked link, dropping to just 4% by position 6.
  • 62% of search users click a link on the first page of search results
  • Less than 1 in 4 searches make it to the second page.
  • 80% of unsuccessful searches are followed with keyword refinement.

Organic Is Best

You can gain traffic to your site through various means - direct traffic through manually entering the web address, referral traffic from another site, a social media link or a pay per click campaign. But when it comes to securing business organic traffic via a search engine remains the best form:

  • Click through from an organic listing generates 25% higher conversion rates than an equivalent Pay Per Click campaign.
  • More than 3 out of every 4 search users pick an organic listing over a paid one, with two thirds choosing an organic search when making a purchase.
  • Lead generation costs 61% less than an outbound lead such as cold calling.
  • SEO leads also have a much higher close rate of 14.6% compared to outbound leads which have just a 1.7% close rate.
  • 40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to garner this return.

Content is still King - and it must be shared!

Irrespective of the number of black and white animals Google can decide to throw at their search results there is universal agreement that the most important element of your sites web pages is content. Content remains King. What you do with your content is now of great importance. Sharing content socially and through blogs now has a stronger weighting in the Google algorithm. A properly coordinated content marketing strategy can do wonders for your traffic and your rankings.

Given these changes, it is now more important than ever that you use only the most appropriate and effective techniques to ensure that you stay ahead of the algorithm, lest you risk the wrath of a Panda or Penguin strike.

Search Engine Optimisation, when done properly and ethically, can not only protect your site against Google updates or penalties but noticeably increase your brands search visibility online and consequently your traffic and sales.

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See how Intoweb can help you reach higher organic rankings in search engines.

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