Search Engine Optimisation Results
SEO Takes Time
Whenever a new website is added to the web it is sent and saved on what is called a server. The site will then wait for a search engine to find it on the server and index it. Think of the internet as a massive book that is constantly being updated with more and new information. Whenever your site is found by a search engine it will scroll through your site searching your information and then place you, or index you on one of the pages of the internet. With over 20 million sites being added a year, it can take a while until the search engine is even able to find your site. So don't be nervous when you type in your site in the search field and nothing comes up for a few days, weeks or even months. In the meantime it would be in your best interest to work on your SEO strategy so that when you do become indexed you start off strong.
SEO Takes Work
Building your SEO is an ongoing process that should be looked at as part of your long-term marketing strategy. Once Google sends its Google bots to search your site and indexes one of your pages, it will not come back again, unless you give it a reason to do so. This same mentality goes with people that are searching your site. When you are reading a book, how many times are you going to go back to page one to read it over again? Yes you might go back once or twice to refresh your memory but once you get the information you need you move on. You need to have content that is not only going to cause the search engines to revisit and re-index your site but you also want the viewer to have a reason to keep coming back to your site.
SEO Takes Strategy
Once you begin your SEO you need to make sure it is working. SEO can be a huge investment of your time and if you are not tracking results and making adjustments where needed you're losing money. Here are a few areas that you need to be looking at on your website:
For a brand new site, starting with nothing, in most cases you will be looking at around a year before you start to see significant ranking changes. You may get the odd ranking here and there, and start to see some traffic, but for any phrases that are remotely competitive, it can take quite a while. Unless you have a very tight niche, expect to wait at least 6 months before you see any movement at all. This is not to say that you can't get quick results, but in the majority of cases it is quite rare.
For more established sites, rankings tend to come much more quickly. One significant factor in determining time is links. If your established site has lots, but the site itself is simply lacking fundamental SEO or proper navigation, then you can sometimes see results rather quickly. If you have no links and need to build them, it significantly increases the wait time. Even for an established site, achieving links in a competitive industry can still take some time.
|
