What is PageRank

To put it simply, Google page rank is a tool developed by Google, based on clearly defined set of algorithms, to determine the importance of a website or a webpage. Page rank is determined by the number of websites linking to the particular website. The linking websites should be relevant to the linked website and must have high page ranks themselves.

Search Engine Optimisation is at the root of the need for improving the page rank of a website. The higher your Google page rank, the higher your website would be listed in the Google Search. The more number of websites are linked to yours, the more votes you would get for getting a higher page rank.

The relevance of the linking websites is very important. Mere linking to websites whose page ranks are low, does not in any way help to get your page rank improved. There is no easy approach to improving your page rank all of a sudden. Obviously if you are exchanging links with reputed websites with high page rankings, then you are well on your way to improving the page rank of your website. The relevance of the linking websites to your website is very important.

Linking to websites without exchanging or adding their links to your website is actually more rewarding. But this often comes at a price. Free linking without exchanging is often a waste of time since most of the free-linking websites make you wait endlessly.

Page rank of the website or webpage linking with your site is very important. This determines the number of votes that your website receives on account of such linking. Every new website or webpage starts with a page rank of zero. Google updates the page rank on a regular basis. Therefore, care must be taken to ensure that the web page you are linking with has a high page rank.

It is better to ensure that there are fewer links outgoing on the page that you are linking with, so that you receive more page rank value. The higher the links, the larger the sharing of page rank value. To explain further, if you link with a webpage with page rank of 6 which has 100 outgoing links, the page rank value you receive would be considerably less than that you would receive when you link with a webpage of page rank of 4 which has only 10 outgoing links.

Web pages which display your links in Java Script do not help you improve your page rank. Similarly if your links are ones which are redirected, they too have no value or bearing on your page rank. Most websites which offer free linking services actually trick their clients by such links which have no value.