Search engine optimisation (SEO) is a way of creating web pages that have a high ranking in search engines by optimising certain elements in the HTML coding of the pages. These elements - or sections - are specifically read by search engines and, depending on the efficiency of optimisation, can create a greater probability of free referral traffic.
Generally, search engine optimisation relies heavily on the proper use of keywords and keyphrases that describe the content of the site. Since SEO relies so much on keywords, the most important keywords and keyphrases should be used liberally in the content of the site's pages. A good guideline for keyword density is between 5-15%. Judgment must be used to use keywords liberally without getting too repetitive.
An important placement for keywords is in the H1 and H2 header fields of each page. The most essential keywords or keyphrases should be found here.
Naming image files and anchors with keywords is also good way of bringing keywords into your website. Anchors, also called crosslinks, are references to other pages within the site.
Finally providing links to and from relevant external sites, called backlinks is also significant, as search engine spider bots navigate by links. The text in your page that points to external links can contain keywords too.
With Internet Marketing packages from as little as R570 per month, any size business can afford Search Engine Optimisation.
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Contact Us today for a free SEO assessment of your current website
The SEO report will include a general overview of the following:
- Your current page rank
- 5 keyphrases and their positions on major search engines
- Crawl errors
- Missing/Incorrect meta information
- Malware/Spyware
- Basic content overview
Simply complete the form below and include the following in the Comments box:
- Your website URL
- 5 Keyphrases you would like us to evaluate
- The country/region you want to aim for
- Remember to include correct contact information
Special offer
If you choose to use our service after requesting the free assessment, you will get 50% discount for the initial SEO service setup.
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