Search Engine Optimization

Click on this link to learn more about SEO

Intoweb has a unique approach to SEO and harnesses an unfair advantage. Google takes a huge amount of variables into account when determining which websites will be positioned in the top ten results. Google also varies the ranking juggling between showing the most relevant results that are ranked as important and the more newsworthy results that also have an importance. Not only does Google try to juggle these two, but Google also purposely varies the results to see which results people click on the most. Search Engine Optimisation does not produce instant results, it takes time for Google to not only review your optimised website but to also check that it is stable. Changing the page too much, too often, makes Google think that the site is purely being optimised. Never changing the page, produces stability but can be classed as stale content. Search engine optimisation is an art and a science, no two sites are to be treated the same, and the same formula on both sites will not necessarily work. Intoweb has been implementing SEO on sites since 1999, ironically before even Google was a force to be reckoned with. Here are some of the lesser known facts about SEO.

 

Some of what SEO encompasses:

Link Building 

Intoweb's well established sites have links embedded in Google. There are multiple sites where links are added, and regularly checked to ensure the link is using the correct name and to good content. Link building to your website is core to optimisation. You are able to choose just a pure links package monthly to improve the ranking of your site.

 

Google analytics  

Online tracking which tracks various categories on your site is the boost your site needs.

Traffic to your site is analysed giving an overview of what is working and what isn't. This gets installed on your website and on every page you have on the site. 

Google analytics can be daunting which helps if you have an administrator do it for you. It is an active paid campaign.               

 

Content Writing 

Content writing on your website increases key words and phrases and are chosen according to what is important to Google at the time. The SEO administrators first do extensive research to find out what will work for your site and what will hurt the site. Content includes articles which is information about the products you are advertising.


Page Optimization

Do your clients see clearly what you are selling? Do you have targetted traffic to your site? SEO stands for search engine optimisation, ie how to optimise your content for Google to see it is relevant. To do this we optimise content that is relevant, original and interesting using key words and phrases to improve traffic to your site. 


Reporting

Reports are sent out to clients every month to show the progress of the SEO. Reports show the type of traffic, where they went and what type of traffic went there.

`



Our Clients