PPC

PPC is a type of Google Adwords. PPC stands for pay-per-click; it is a form of Google internet marketing where a fee is paid for every ad that is clicked on. The URL displays with a small A next to the heading, and with each click, money is taken from the clients "bank". PPC uses search engines such as Google Ads, which bid on keywords and keyphrases that are relevant to their target market. PPC is a paid search that sets a budget for each keyword, and the ads can run at specific times to accumulate traffic. PPC ads are displayed on websites that share or have related content, as well as those that have agreed to display ads on their sites. Sponsored links or sponsored ads are ad groups that are displayed on websites that share relevant search queries or content.

Benefits

• Ads are ranked first depending on budget set aside 
• Can measure the growth of the website
• Can increase targeting options by specifying who sees the ads and who is the target audience

What do I need for PPC:

• A website
• A PPC account with Google
• An understanding/training in Adwords and how to use the system

Regular checks and fixes are done by the PPC administrator on the PPC site.